Imagine Moore is a winery that seeks to embody the true characteristics of the vineyards in which the wine is developed, to express the true passion and artistry of the farmers who cultivate the flavors. Our business is all about sustainability. It starts in the vineyard, where sustainable farming practices lay the foundation and flows through the tasting room where recycled materials build the framework of our philosophy.


We are the first winery to be established in the Naples Valley in over 100 years. Situated in the beautiful Naples Valley, just off Highway 245 and Hwy 21 in a circa 1865 renovated facility. We work with small family farms throughout the Finger Lakes to provide vineyard driven - fruit forward wines, representative of the region.

Our winemaking roots began in California where Tim studied Viticulture/Enology and his wife Diane International Relations at the University of California at Davis. Tim worked throughout the wine-growing regions of Austria, as well as studying at the Klosterneuburg Institute of Wine & Fruit. He brings ten years of winemaking and grape-growing experience in the Finger Lakes to Imagine Moore.

• Imagine Moore is the first winery to be established in the Naples Valley in over 100 years.
• Situated in a completely remodeled circa 1865 barn, the facility offers panoramic views of the Naples Valley.
• Emphasizing sustainability in all aspects of the business operation, the remodeling of the barn incorporated many architectural elements from historic homes and wineries throughout the region.
• A wrap around deck captures a view of the historic Naples Valley that few have appreciated. A European style patio with Olive trees just off the stone cellar adds to the unique ambiance.
• Partnering with a younger generation of growers and vineyards the hand crafted wines come from select vineyards throughout the Finger Lakes.
• Partnering with local businesses and artisans throughout the whole process to make this dream a reality.
• All wines emphasize fruit forward characteristics developed in the vineyards and captured in the bottle.
• The production goals of the winery are small focusing on quality and vineyard defined wines.
• All wines deliver a unique message with both the wine and the labels.
  • Peace - Pinot gris 2006
    french oak barrel fermentation, finishing in stainless produces a vibrant fruit forward wine.
    Better than a thousand hollow words is one word that brings peace. - Buddha
  • Joy - Dry Riesling 2006
    complex citrus fruit with vibrant aromatics
    This dance is the joy of existence. - Rumi
  • Love - Semi Dry Riesling 2006
    dominant stone fruit characteristics with subtle balanced sweetness
    Let yourself be silently drawn by the stronger pull of what you truly love. - Rumi
  • Harmony - 75% Cayuga White 25% Traminette
    reminiscent of exotic fruit characteristics with underlying sweetness
    Happiness is not a matter of intensity but of balance, order, rthym and harmony. - Thomas merton
  • Change - Red Table Wine (Cabernet Franc & Corot Noir)
    gentle fruit with a soft foundation make this everyone's red wine
    Be not afraid of growing slowly be afraid only of standing still. - Chinese proverb
  • Wisdom - Cabernet Franc
    boldness surrounded with strength of fruit character and balanced tannins
    Knowledge is learning something everyday, wisdom is letting go of something everyday. - zen proverb
  • Synchronicity - 75% Cabernet 25% Syrah
    powerful aussie style red wine, emphasizing forward fruit and structure
    A sleep trance, a dream dance, A shared romance,With one breath, with one flow, you will know... synchronicity.